SENSO Communications | About us
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About us

How SENSO is different

SENSO is a collective of experienced, well-informed communications specialists who take direct responsibility for both strategy and implementation and who balance creativity with intellectual rigour and common sense. Our clients can rely on us both to generate ideas and to take a managerial load off their shoulders as we put plans into action and achieve results.

The SENSO team believes in getting the best out of everybody’s time and energy – the client’s, the target audience’s and our own. We are accustomed to dealing with complex issues, which is precisely why we avoid making complications: our focus remains firmly on the themes and opportunities most relevant to our clients’ success. We also believe that true eloquence lies in economy of expression.

How we work

Working on a sound basis of knowledge and discipline, the SENSO team brings campaigns and programmes alive across a multiplicity of vehicles and media.

We start each project with a thorough analysis of the matter in hand, defining strategies, tactics and target audiences. We then agree a firm brief, with clear, realistic objectives, and establish an essential set of messages, designed to remain consistent and coherent in every context. Our campaigns capture the attention of the people who matter by building both logically and creatively on this rational foundation.

Implementation is as important to us as strategy. We are scrupulous about project plans, deadlines and reporting. Our experience – gained in diverse sectors with organisations such as highly regulated corporates, respected professional associations and entrepreneurial start-ups – has taught us how to adapt to each client’s culture and processes. When it comes to measuring our success, we apply the only yardstick that matters – the results we achieve for our clients.

Management Team


Penny Lukats

A blend of analytical skills, creative flair and commercial acumen drives Penny’s success in creating multi-faceted campaigns that express client strategies, capture the attention of the media and target audiences – and sometimes also win awards. Over more than 20 years in public relations and marketing communications she has developed a number of specialities, among them a notable capacity for drawing compelling, illuminating stories from research and sales data.


Yehuda Shapiro

A strategist and a writer, Yehuda places an emphasis on the essential truths of products, services and commercial relationships. He analyses issues, defines audiences and then elicits responses by expressing messages directly and powerfully. With credentials as an international marketing director, consultant and journalist, he is strongly influenced by his training in languages (he has an Oxford degree in French and German) and his experience with major names in both traditional and digital media.


Roland Pease

Roland is an award-winning science journalist. He spent six years on the prestigious News and Views team of Nature, and 19 years at the BBC Radio Science Unit, producing, presenting and reporting on shows from Science in Action to Frontiers. Between 2005 and 2013 he was a senior member of the Science team at the BBC and BBC World Service, and he now combines writing and broadcasting opportunities with editorial strategy.

Our sector experience

Professional services • Healthcare and life sciences • Arts and media • Politics
Retail (traditional and online) • Consumer • Not-for-profit

Our services

Public relations

Campaign creation/execution
Media strategy
Media relations
Crisis/issue management
Media training
Social media

Stakeholder communications

Corporate communications
Marketing communications
Internal communications
Event management
Consumer/stakeholder surveys
Brand identity


Websites & social media
Print publications
Advertising copy
Sales presentations
CRM programmes
Thought-leadership/opinion pieces
Video scripts

Just some of the brands and organisations we have worked for: